Consequently, the choice of affordable fashion brands that fully reflect the philosophy of the store. Nine West, Steve Madden, Skechers and more, this concept store was born from the desire to fill a gap in the market, to generate value and to create a shopping experience that leads customers to loyalty. Besides, NY Lab focuses on an omnichannel program by merging online and in-store shopping to offer consumers the products how and when they want without time limits.